Case Study: Stepping Inside Your Business

Client Overview:
Melissa Dodge is an intuitive coach and Reiki energy healing practitioner based in London, Ontario. She specializes in supporting professional women who feel overwhelmed, guiding them to reconnect with their hearts and souls so they can shift from stress to clarity and confidence.

The Mentorship Approach:
Over the course of three mentorship sessions, we focused on strengthening the foundations of Melissa’s business through a clear and actionable marketing framework. Our work emphasized strategic structure—defining her core service offerings, aligning her messaging with her target audience, and developing a content plan designed to increase visibility and engagement. This approach provided Melissa with a streamlined path forward, equipping her with the tools to communicate her value more effectively and maintain consistency across her marketing channels.

Key areas of focus included:

• Clarity of Offerings: Refining and defining her services so they clearly communicate the transformation she provides.
   
• Social Media Audit: Reviewing her platforms to identify opportunities for stronger positioning and more authentic connection.
   
• Content Creation: Developing content ideas and posts that resonate with her audience and reflect her voice.
   
• Authentic Engagement: Exploring ways to nurture her community with ease and confidence.
   

The Results
Through the mentorship program, Melissa was able to:

• Rediscover excitement and renewed energy for her business.
   
• Gain clarity around how to communicate her offerings effectively.
   
• Create aligned, authentic content with confidence.
   
• Develop practical tools and strategies to engage her audience with greater ease.
   

Conclusion
Melissa’s sessions demonstrates how combining strategy with intuition can help entrepreneurs not only clarify their business direction but also reconnect with the deeper “why” behind their work. By focusing on both the structural and energetic sides of her business, she now feels aligned, inspired, and ready to serve her community with confidence.